Retail Launch & Grow · For brands with sales and the capital to grow
Get into retail stores. Stay on the shelf.
Retail Launch & Grow gives you a dedicated retail consultant who runs your buyer outreach, presentations, negotiations and account management with North America's leading retailers — then drives the sell-through that turns a first purchase order into repeat orders. Led by a team that has sat on both sides of the buyer's desk since 2008.
- A dedicated retail consultant for 32 hours a month — who works with no more than five clients
- A weekly strategy meeting, plus a one-page client dashboard every Monday morning
- Outreach through direct retailer contacts, 25+ distributors and 200+ manufacturer sales reps
Book your free retail consultation
Tell us about your brand. A Retailbound consultant will reach out to schedule your call and tell you honestly whether Retail Launch & Grow is the right fit.
Thanks, {{ firstName }}. We've got your details.
A Retailbound consultant will reach out at {{ email }} to schedule your consultation. In the meantime, see how we work with brands like yours.
Watch the overviewOur clients sit on the shelves of
The first order is not the finish line
Most retail launches fail after the buyer says yes.
Getting on the shelf is only the beginning. Vendor programs get signed unread, inventory gets mis-planned, the product sits, and the reorder never comes. Keeping it there is where Retailbound delivers the greatest value.
-
01
Sell-in without sell-through
A purchase order proves a buyer liked the pitch. Only repeat orders prove shoppers liked the product. Our metric of success is the second PO, not the first.
-
02
Commission-only reps chase the easiest sale
Reps carry dozens of lines and spend their time where the money is quickest. A new brand is rarely it. We work on set hours, and you see exactly what we did each week.
-
03
Vendor programs are negotiated, not accepted
Payment terms, allowances, chargebacks, returns, freight. Sign what the retailer sends and your margin disappears before the first shipment.
-
04
Retail marketing is the other half of the job
Promotions, in-store education, associate training, online price management. Without them the product sits — and a sitting product gets delisted.
- Retail Launch & Grow covers all of it — from the first buyer meeting to the reorder.
How we work
A three-phase methodology, nearly twenty years in the making.
Retailbound acts as your North American retail marketing and sales team — handling preparation, outreach, negotiations, set-up and ongoing management across every type of retail channel. Most clients partner with us for about three years while building a scalable retail business, then transition account management to their own team.
Phase I
Onboarding
- Sales channel strategy and retailer sequencing
- Pricing model that includes retailer and distributor back-end fees
- Retail packaging review and promotional marketing plan
Phase II
Network
- We select the right sales reps from our network to pitch your products to key accounts
- Direct outreach to our retailer and distributor contacts
- Professional buyer presentations and structured follow-up
Phase III
Retail channel execution
- "Slow burn" strategy: regional retailers, marketplaces, catalogers and TV before scaling to national chains
- Vendor program negotiation and stock planning so you stay in stock
- Purchase orders tracked and sent to you on time
Ongoing
Sell-through, not just sell-in
- Promotional calendar across national and retailer-specific events
- In-store education, POP displays and sales-associate training
- Online price management so no channel undercuts another
Client story · UltraHuman
From a $600K Kickstarter to QVC, Best Buy, Costco and Walmart.
In 2022, UltraHuman launched its smart ring on Kickstarter and Indiegogo. By mid-2023 their main competitor was in every Best Buy in America and UltraHuman had no retail presence. They partnered with Retailbound in June 2023.
Once retail-ready, we facilitated meetings with Best Buy and other top retailers. In under six months that led to on-air exposure at QVC — where the ring sold out in seconds during the Black Friday event — and, in 2024, launches across the U.S. and Canada:
A note from the founder
“Our team has sat on both sides of the retail buyer's desk, and we built Retailbound around one belief: the first purchase order is not the goal — the reorder is. That's why every client gets a dedicated consultant, 32 hours a month, and a dashboard every Monday showing exactly what we did. We onboard about one new client a month. If your brand has traction and you're ready to build a real retail business, I'd like to hear about it.”
What clients say
Word of mouth is still the best advice.
“I hired him to help me get the Neck Hammock into retail, but he has done so much more than that. He helped me create a top notch sell sheet, retail box design, and pitch presentation to present to buyers. He has also helped me get my MAP pricing under control and pointed out important details in contracts I would have easily overlooked. Anyone can find a buyer, but it's all about finding the right buyer.”
“We were overwhelmed and needed immediate expertise in the field that we did not have internally. Five years later, Yohan and his team have been instrumental in bringing our brand to life — in big box stores, via e-commerce, and TV shopping. Yohan's network is expansive and the Retailbound team is willing to tackle any challenge. We would not be where we are today without them.”
“As a startup looking to expand into the retail space, we are very happy to have found Retailbound. Yohan brings a wealth of knowledge, the ability to execute, and a contagious energy. He has brought vision and order to our retail strategy and has not failed to deliver on any promise or deliverable.”
Is this for you?
We're selective, and we'd rather tell you now.
Retail Launch & Grow is a partnership, and we onboard about one new client a month. Here's how to know before you book.
A good fit
- Hardlines products — consumer electronics, home, tools, outdoor, pet, auto, sporting goods
- Demonstrated sales traction on DTC, Amazon or crowdfunding, and meaningful product differentiation
- The capital to fund inventory and retail growth over a multi-year build
- A team that wants a retail partner, not an introduction service
Not a fit right now
- Softlines and apparel
- Consumables, food and beverage
- Health, wellness and beauty
- Brands that want commission-only representation — we don't take commission-only engagements
Questions brands ask